The best way to treat your web design-related expenses is to look at them as income-generating projects. If your website is not making an appreciable difference to your bottom line, then it’s likely that it needs tweaking.
In this case, it’s best to start looking at your website design to see if anything can be improved to help make your website generate a healthy return on investment (ROI). Here are four web design tips to help improve your business profitability.
1 Add a simple navigation bar
Your potential customers and website visitors will appreciate a simple but useful navigation bar for your website, especially if you have several pages. If the navigation bar is well-organized, then it should help your audience explore your website easily.
The navigation bar doesn’t need to have any bells and whistles, especially for your mobile site. All it needs is to be intuitive and easy to use, all while keeping with your website design’s overall theme.
2 Improve content
With good content, there is a higher chance that your visitors will stay long enough for you to convert them into paying customers. Besides ensuring that the content is top-shelf quality, it should also be in a form that’s easily consumed.
In the case of website design, your content pages should be easy to read. Ensure that your pages are not too cluttered, thus incorporating enough white space to let your design elements “breathe.” This is important because visually-cluttered pages can result in visitors being disinterested.
Aside from that, it’s good to remember that bored visitors will click away from your site no matter how well written or well-produced your content pieces are.
3 Ensure brand unity
Your colours, typefaces, and logos mean more to your customers than you might think. If your business website uses different colours, typefaces, and logos, then users will find it challenging to connect your website with your brand. This is especially true if you have established a following offline and want to expand your reach online.
If you’re going through a rebranding effort, make sure that your website changes coincide with all of your other pages and marketing paraphernalia. Discrepancies among your marketing collaterals will confuse your customers and may even lead to brand distrust. With the influx of fake websites and phishing attacks, your customers may mistake your new website as a fake page that is out to scam them.
4 Incorporate Search Engine Optimisation (SEO)
SEO is composed of both good content and effective website design. Search engines like Google recognise that it must be presented in an easy-to-digest form for people to consume good content. Among the essential pieces of advice that SEO gives is to make your website mobile-friendly.
Mobile-friendly websites make it easier for mobile users to access mobile content phones, which Google cares about. Another SEO tip is to ensure that your pages take no less than three seconds to load. Google knows that slow-loading pages indicate inefficient coding or outdated formats like Flash, both of which negatively impact the user experience. This is why such websites rank lower on the search engine results page (SERP).
With over 2.2 billion pages on the internet today, nothing is stopping your visitors from clicking away from your page and moving to better-designed pages. Ensure that your website is well-designed to maximise your profitability and earn healthy ROIs in no time.
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